Analytics & marketing measurement consultancy

Clear answers to expensive marketing questions.

Practice
Marketing mix modelling, incrementality, analytics
Approach
Senior practitioners only. Methods in the open.
Based
Altrincham, UK.
Working internationally.
Start
Book an introductory call →

Services

Four disciplines, scoped around the decision you need to make.

01

Marketing mix modelling

How each channel — and everything you don’t control — drives sales. Built openly, refreshed as markets move.

  • Model build & validation
  • Budget scenarios
  • Handover & training

02

Incrementality testing

Geo experiments, holdouts and lift studies that answer one question: what would have happened anyway?

  • Test design & power
  • Readout
  • Model calibration

03

Analytics foundations

GA4, Tag Manager and consent, configured and documented so your team can trust what it reports.

  • Audit
  • Implementation
  • Documentation

04

Reporting & decision tools

Automated pipelines and bespoke tools, built in R, delivered as reports, apps or APIs your team owns.

  • Data pipelines
  • Automated reporting
  • Internal tools

About

A small practice of senior analysts. No account managers, no juniors learning on your budget, and no commission from the platforms we measure.

Contact

Start with the question.

Tell us a little about the decision you’re facing. We’ll come back within [one working day] to arrange a short call.

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Office

Suite 2.2, My Buro
20 Market Street
Altrincham WA14 1PF